COURIERS,,,,HERALDS,,,,AND SUCH!

When the advertising car arrived in town one of the advance men would go out in the morning with a push cart, much like the ice cream carts we all remember, loaded with heralds, & couriers, to pass out all over town. In the evening he would return to the car which was attached to a train headed for the next town on the show's route.
A "herald" was a long lightweight paper about 11"x 28" printed with show ads on both sides, and a courier was the size, & appearance of a comic book. There were also the "Tabloid Herald, & the "Newspaper Herald" which were exactly what the names imply. They were filled with photos, & illustrations depicting the performers, & the performance, the center usually showing the spec.

In the following posts you will see some of these great advertising pieces from various shows throughout the years.

They are,,,,like the great spectacles they represented,,,,a thing of the past.