LET'S SEE WHAT'S IN THE "DIME'S STORE" TODAY
When the advertising car arrived in town one of the advance men would go out with a push cart loaded with heralds, & couriers, to pass out all over town. A herald was a long lightweight paper about 11"x 28" printed with show ads on both sides, and a courier was the size of a newspaper, and was folded like one. Another form that I call a courier for lack of knowing what else to call them, is the size & style of a comic book, usually filled with very colorful illustration, depicting the acts, or actual photo of them.(see comment on this post)
They are,,,,like the great spectacles they represented,,,,a thing of the past.
RINGLING BROS. AND BARNUM & BAILEY COMBINED CIRCUS 1933
They usually had the name of the particular town, the play date, & show times.
posted by 24-HOUR-MAN | 4:50 PM
1 Comments:
OKAY! Here is the word from a man who did it for a living, the books like the one pictured were "Couriers", the long sheets printed on both sides, were "Heralds", however there were also multi-page "Newspaper Heralds", & "Tabloid Heralds" which were the size the name implies.
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